Marketing Plan & Extended Networking


In this workshop, job seekers will learn how to prepare a value/mission statement for You Inc. Job seekers will learn how to put together: marketing plan, marketing document, & how to use them. Highlights include focusing on specific areas and learning tools and techniques that help hiring managers view candidates as a talented resource for hiring. Extended Networking will give job seekers additional networking venues to utilize in their search. A HOW TO methodology will be given on how to schedule and track the networking process. Topics discussed are:
  • Components of a marketing plan, marketing document
  • Setting realistic goals that measure progress
  • How to communicate a marketing plan
  • Developing key elements to plan integrate
  • How to target companies
  • How to enhance networking opportunities job seekers may have not been aware of

Why Attend

This workshop is ideal for job seekers who want to get a “foot in the door” of targeted markets and companies to expand their brand and meet hiring managers.
  • Add focus and direction to your job search or your current career path
  • Outline goals, value proposition, target markets
  • Identify personal brand, differences and targeting similar roles
  • Research target market opportunities
  • Create the best work life by proactively moving towards career goals

What to Expect

  • Pre-requisite: Complete ACT.
  • Course Materials: Course materials are distributed electronically after confirmation of registration. There is NO pre-work for this workshop.

Workshop Learnings

At the end of this workshop job seekers will:
  • Understand the process of preparing a personal marketing plan
  • Identify personal payoffs and values
  • Establish priorities and construct a personal mission statement
  • Define specific career goals
  • Prepare a personal and industry situation (SWOT) analysis
  • Identify and evaluate alternative career strategies
  • Prepare an action plan
  • Be able to expand nurturing venues for more contacts

Course Length/Method of Delivery

  • Length:  3.0 hours
  • Delivery Method: Virtual unless otherwise specified
  • Dates are available using Professional Service Group of Central New Jersey calendar

Course Dates

Classes usually held 1st Monday after ACT 1:30 – 4:30. View the Professional Service Group of Central New Jersey Calendar  to identify the next scheduled session.

To Register 

To sign-up for Advanced Classes, use the Training Page Navigation Menu link.